BWJ Home    Subscription Information    Sample Articles    Writer/Photographer Guidelines    Sample Color Photography    Advertising Rate Card    Back Issue Article Index    Voyageur Trading Post Catalog

The Magazine

Every issue of The Boundary Waters Journal contains 12 in-depth articles for everyone who wants to learn more about the Boundary Waters Canoe Area Wilderness (BWCAW), Quetico Provincial Park, and surrounding Superior National Forest. Topics include wilderness canoe routes, camping, fishing, resort/cabin vacations, hiking, hunting, photography, cross-country skiing, wildlife, conservation and resource management, equipment field test reviews, outdoor cooking, area history, regional lifestyles and personalities, fictional essays plus many special features. The Boundary Waters Journal is designed to help you enjoy the BWCAW/Quetico area to the fullest. Our unique "where to go" focus enables you to select a canoe route, fishing lake, or ski trail that satisfies your particular interests. But we don't measure the success of a trip in numbers of fish caught or miles traveled. The special magic of the canoe country experience lies in things less tangible. The exhilaration of making a tough portage, the warmth of an evening campfire, the call of a loon, and the sense of an ever-so-precious solitude. At The Boundary Waters Journal, we know these are the real things you're looking for in a wilderness experience. It is our business and pleasure to help you find them.

Readers

Every 108-page issue of The Boundary Waters Journal is packed with all the information and inspiration you need to find real wilderness adventure in the Canoe Country. Whether planning your first or fifteenth trip to the BWCAW, you'll really appreciate our exclusive in-depth advice by area experts. All designed to increase your enjoyment of this unique wilderness area. The beautiful color photography alone will leave you so excited about new places to explore, you'll be counting the days until your next Canoe Country adventure.

The Boundary Waters Journal has the highest renewal rate (80%) among outdoor magazines. We've built this amazing reader loyalty over the past 10 years with quality writing and stunning color photography. Our unique blend of wilderness recreation, nature, and conservation appeals to everyone who enjoys the area - no matter what they like to do. Boundary Waters Journal is 65% editorial and 35% advertising. Most magazines are just the opposite. Our inside pages are heavier paper than most magazines use for their cover. Our cover is an extremely rich 80 lb. cover stock - the heaviest in the industry. More articles, more color photos - more meat for your money. That's why our readers all say the same thing about this magazine. "'The Boundary Waters Journal' is the best outdoor magazine we have seen. We read every issue from cover to cover."

Advertisers

All of the top Crane Lake, Ely, and Gunflint Trail outfitters and resorts advertise in The Boundary Waters Journal. This makes it easy to plan your next trip. You'll also find product advertising on the latest in canoeing, camping, and fishing equipment for the Boundary Waters area.

Publishers

Michele and Stuart Osthoff began publishing The Boundary Waters Journal in 1987 for two simple reasons. We wanted to raise our family near the Boundary Waters and helping others enjoy this wonderful area is the most satisfying way we know of to make a living. We know our future depends on our ability to understand why you come here. That's what makes our magazine special. This wilderness area is much more than our livelihood. It is our lifestyle. Publishing The Boundary Waters Journal from our log home on the edge of the Quetico/Superior gives us plenty of time to pursue our own outdoor passions - canoeing, hiking, fishing, hunting, riding our Arabian horses, and training/racing our world champion sled dogs. But don't let our backwoods location mislead you. The Boundary Waters Journal features only state-of-the-art computer graphics, photography, and printing. You'll want to collect and save every issue. And one final important message. Our coverage area is both the largesty (2 million acres) and most heavily used (30,000 parties/year) designated wilderness area in the lower 48 states. At The Boundary Waters Journal, we take our responsibility to encourage a minimum impact attitude towards this special area very seriously. Both the U.S. Forest Service and Quetico Park officials have praised The Boundary Waters Journal for increasing the understanding, appreciation, and stewardship visitors have for the canoe country. The Boundary Waters is our home. We welcome the opportunity to share our love for this special place with you.

Michele & Stuart Osthoff, Publishers
Ely, Minnesota