Advertising Rate Card

CANOE COUNTRY'S #1 PUBLICATION

  • #1 In Exclusive In-Depth Editorial Coverage
  • #1 In Inspiring Color Photography
  • #1 In Total Paid Circulation
  • #1 In Reaching the BWCAW, Quetico & Superior National Forest Market
  • #1 In Regional and National Distribution

EDITORIAL PROFILE

THE BOUNDARY WATERS JOURNAL targets the 250,000 annual visitors who enjoy wilderness recreation in the Boundary Waters Canoe Area Wilderness, Quetico Provincial Park and Surrounding Superior National Forest in Minnesota and Ontario. THE BOUNDARY WATERS JOURNAL is the perfect way to market products and services for canoeing, camping, outdoor clothing & gear, fishing and nature photography. Area canoe outfitters, resorts, real estate offices, retail stores and various other services have been investing in THE BOUNDARY WATERS JOURNAL for over 20 years because they get results. Since 1987 BWJ has attracted and inspired the return of more canoe country visitors than all other publications combined. If your business includes this market, THE BOUNDARY WATERS JOURNAL is THE #1 way to reach them.


THE MAGAZINE

From its inception, THE BOUNDARY WATERS JOURNAL is a 108 page full-color quarterly magazine printed on expensive high quality coated paper. THE BOUNDARY WATERS JOURNAL is 60% articles/photography and only 40% advertising. Your ad gets noticed NOT lost in a sea of ads. BWJ gets read cover-to-cover, then saved for future reference. Your ad is seen again and again.

BOUNDARY WATERS JOURNAL offers unique editorial support to our advertisers. We use and recommend the products we advertise. Let us leverage the effectiveness of your ad in many unique ways. (Call the Editor for further details.)


GENERAL INFORMATION

CIRCULATION:   Average PAID circulation in 2006 was 22,500. Established in 1987.

SUBSCRIPTION RATES:

  • $23 for 1 year (4 issues)
  • $43 for 2 years (8 issues)
  • $63 for 3 years (12 issues)
  • $99 for 5 years (20 issues)
  • SINGLE COPY RATE:  $6.50 U.S.

PUBLISHERS:  Michele and Stuart Osthoff
ADVERTISING REPRESENTATIVE: Michele Osthoff
PUBLISHING OFFICE: Boundary Waters Journal Publishing Co. 9396 Rocky Ledge Road,
Ely, MN 55731.
Phone 1-800-548-7319 or 218-365-6184

Contact our Advertising Department at the numbers above or send insertion orders and ad materials to our Ely Publishing Office.

DISPLAY ADVERTISING RATES, IN U.S. FUNDS
  Effective January 2008
Black & White 1 time 4 times
1/6 page $170 $150
1/4 page 230 200
1/3 page 275 250
1/2 page 380 350
2/3 page 480 450
Full page 660 600

Four Color 1 time 4 times
1/6 page $260 $230
1/4 page 330 290
1/3 page 400 380
1/2 page 590 500
2/3 page 790 700
Full page 1200 1050
Inside front cover * 1330 1150
Inside back cover * 1330 1150
Outside back cover * 1330 1150
* Covers must be four color and are non-cancellable.

ANNUAL PUBLICATION DATES
Cover date Newsstand sales period Insertion order and ad materials due date
Spring March 20 to June 20 Feb 10
Summer June 20 to Sept 20 May 10
Fall Sept 20 to Dec 20 Aug 10
Winter Dec 20 to March 20 Nov 10

MECHANICAL REQUIREMENTS
Ad size Width Depth
Full page 71/4" 9 5/8"
2/3 page 43/4" 9 5/8"
1/2 page horizontal 7 1/4" 4 3/4"
1/2 page vertical 3 5/8" 9 5/8"
1/3 page square 4 5/8" 4 5/8"
1/3 page vertical 2 1/4" 9 5/8"
1/4 page vertical 3 5/8" 4 3/4"
1/6 page vertical 2 1/4" 4 5/8"
1/6 page horizontal 4 5/8" 2 1/4"

A. Printing specifications: Heat-set web offset, perfect bound.
B. Materials specifications: Submit all ads as electronic files. A proof and the completed output form must accompany all ads. Final proofs - grayscale or color - need to be 100% in size. Accepted software and media forms, as well as tips for ad preparation, can be found on our output form. Forms will be provided upon request. Material must be received by ad closing date and is subject to production charges for conversions, output and ad changes.
C. Trim: Publication trim size is 8-3/8" wide by 10-3/4" deep.
D. Bleed: Background must extend 1/4" beyond trim size. Keep live matter 1/2" from final trim.

*We will be happy to compose your ad. We charge $20 per hour for composition, minimum of $10. Please call if you need help composing your ad.

COMMISSIONS, DISCOUNTS AND TERMS
Display advertising is subject to a 15% agency commission to recognized agencies if paid within 30 days of invoice date. Agency commissions not paid on production charges. After placing the first ad, a 10% discount is earned on all additional display ads in that issue.

Invoices are sent upon publication and include a magazine for your inspection and records. Invoices are net 30 days. Late charges of 1 1/2 % will be made on all invoices outstanding beyond 30 days of invoice date. All invoices are payable in U.S. funds only.

INSERTS
THE BOUNDARY WATERS JOURNAL is perfectly bound to accommodate inserts. Contact the publishing office for rates and specifications.

SHORT RATES AND REBATE
Advertisers will be short-rated if within a 12-month period from the date of the first insertion they do not use the amount of space upon which billings have been based. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient additional space to warrant them a lower rate than that at which they have been billed.

PRODUCTION CHARGES AND KEY CHANGES
Ad production and artwork services will be provided upon request and billed at reasonable cost. Ad production cost estimates will be provided when we receive ad materials. Ad proofs will also be provided upon request prior to publication.  THE BOUNDARY WATERS JOURNAL accepts no responsibility for any requested changes in advertisements that are not specified in writing prior to the materials closing date.

GENERAL CONDITIONS
THE BOUNDARY WATERS JOURNAL operates under the Standard Rate and Data Services (SRDS) Consumer Magazines Contract and Copy Regulations. The following items apply. Number 1,2,7,8,11,23,24,27,35, 41,42. Also positioning of advertisement is at the discretion of the publisher except where a request for a specific position is acknowledged by the publisher.

WEBSITE LINKS AVAILABLE
THE BOUNDARY WATERS JOURNAL will trade website links with any advertiser.
BOUNDARY WATERS JOURNAL
9396 ROCKY LEDGE ROAD
ELY, MN 55731
218-365-6184
800-548-7319

S5 Box

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